Aamir Khan promotes women empowerment via his video

Feb 26, 2017, 19:04 IST
Aamir Khan's latest ad promoting women empowerment has certainly got everyone talking
Aamir Khan's latest ad promoting women empowerment has certainly got everyone talking. Featuring Aamir Khan as a turban clad sweet shop owner, the ad is a part of the 'Nayi Soch' initiative with Star India.

In the video, one of Aamir's old customers turns up at the shop and lauds him for the success of his business. Thanking him for the same, Aamir credits the success to his children. Thinking perhaps they’re boys, the customer says he’s lucky to have such diligent boys. To this, Aamir as a proud father, quotes, “Bete nahi ji, betiyaan,” and smiles. The promo ends with the camera shifting towards the name of the shop which reads, “Gurdeep Singh and Daughters”.

Starring Femina Miss India World in 2015, Aditi Arya, the video certainly ends with a very thought-provoking messge, 'Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai.'

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