01/12Abhay Deol slams Bollywood celebs for endorsing fairness creams

Bollywood actor Abhay Deol in a series of Facebook posts mocked Bollywood actors like Shah Rukh Khan, Deepika Padukone, Shahid Kapoor, Vidya Balan and John Abraham for featuring in ad campaigns that promote the usage of fairness creams. by Ritambhara Dixit

02/12Abhay Deol slams Bollywood celebs for endorsing fairness creams

There's a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist.
You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others. Unfortunately if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word 'dusk' to describe the colour of someones skin!

While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family.

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

03/12Deepika Padukone

It says "2-IN-1 FAIRNESS cream". If you notice her eyes are also lighter than they are in real life. So '2-in-1' must be you can put it in your eyes to change their colour.

It's not so much a 'FAIRNESS' cream as it is a coloured lens for the eyes.

And who wouldn't want grey eyes eh? It's the colour of Delhi in the winter.

What a patriotic cream!

(Courtesy: Abhay Deol's Facebook Page)
by Ritambhara Dixit

04/12John Abraham

WE ARE NOT A RACIST COUNTRY!

I will prove it to you. In the pic below John holds a card with shades from white to dark.
Hey! You can see the promise of darker skin too if you read the card from left to right! He's not telling you to go from right to left! Duh!

Even if the writing on the tube reads "Intensive FAIRNESS moisturiser".

It just means its 'FAIR' to all who use it.

(Courtesy: Abhay Deol's Facebook Page)
by Ritambhara Dixit

05/12Ileana D'Cruz

The reason the tube reads "WHITE BEAUTY" is because the photoshopping on her skin has made her look white and she's clearly a beauty.

No demeaning of dark skin here either.

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

06/12Sidharth Malhotra

If you look carefully he has some black dust on his forehead. It's only because he will be washing that off is the cream called "Fair and lovely".

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

07/12Vidya Balan

This one asks the question "How true is your FAIRNESS?"

And further asks if you just have an "outer WHITE layer" or is your "radiant FAIRNESS from within?"

It even has the words 'Veda' in the packaging and that goes to prove we are originally WHITE from within.

Know your history folks!

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

08/12Shahid Kapoor

His face is dark on the right only because that part of the paper was left exposed to the sun. They are clearly not trying to show a dark shade going on to light.

Shame on you to think our celebs would be so irresponsible, there's a good explanation for everything!

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

09/12Sonam Kapoor

Um...this one's kinda hard to defend as it does say on the side of the packaging-

"Indian women agree, skin looks visibly fairer: 88%".

But L'Oreal is an international brand, do they show the same racism around the world that they are clearly showing here in India?

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit

10/12Eva Longoria and Kerry Washington

AHA!

So when they get a beautiful Latina and gorgeous black girl they say on the box-

"Finally a way for everyone to make their OWN SKIN ideal!"

(Courtesy: Abhay Deol's Facebook Page) by Ritambhara Dixit