Amit Sharma shoots beautiful ad for Kashmir tourism
| Updated: Sep 27, 2017, 19:52 IST
Jammu & Kashmir Tourism has come up with a new campaign to draw tourists to the place. Kashmir is a beautiful place, one filled with breathtaking landscapes, snow peaked mountains, and rivers. Rightfully known as the ‘heaven on earth’ the place is a popular destination for tourists. This campaign will help make a shift in people's perspectives as it focuses on the hospitality and the welcoming nature of the people.
“The film highlights how an average Kashmiri reacts when he receives tourists and how he hosts them,” said Mahmood A Shah - Director of Tourism Jammu and Kashmir. The film brings to the fore the experience of a young couple who are on their first trip to Kashmir.
Talking about the ad film, director Amit Sharma stated, "It was the first time that in a tourism film someone was trying to talk not just about the beauty of the land but about the people as well. And it is so true. The innocence that thrives in this land can be found nowhere else. I was humbled by the hospitality of the people. Every location we went to, the people there (Locals) personally served kahwa with something to eat, and we could not say no to them because otherwise they felt as though they did something wrong. All I have done is tried to capture the true essence of Kashmir. Everything that you see in this film is true. Kashmir is an experience, and the people play a major part in that. It is one place that I can call my own."
Stay tuned for more updates.
“The film highlights how an average Kashmiri reacts when he receives tourists and how he hosts them,” said Mahmood A Shah - Director of Tourism Jammu and Kashmir. The film brings to the fore the experience of a young couple who are on their first trip to Kashmir.
Talking about the ad film, director Amit Sharma stated, "It was the first time that in a tourism film someone was trying to talk not just about the beauty of the land but about the people as well. And it is so true. The innocence that thrives in this land can be found nowhere else. I was humbled by the hospitality of the people. Every location we went to, the people there (Locals) personally served kahwa with something to eat, and we could not say no to them because otherwise they felt as though they did something wrong. All I have done is tried to capture the true essence of Kashmir. Everything that you see in this film is true. Kashmir is an experience, and the people play a major part in that. It is one place that I can call my own."
Stay tuned for more updates.