Daan Utsav: Alia Bhatt to become the brand ambassador for the event

Alisha Alam | Sep 19, 2018, 17:28 IST
Earlier this year Alia Bhatt started an initiative called ‘Mi Wardrobe is Su Wardrobe’. The initiative was launched to share her favourites from her wardrobe for charity. Now, the actress is an ambassador for the Daan Utsav which will take place from October 2nd to 8th this year. The proceeds from this event will support The Corbett Foundation, a non-profit which works with locals to protect wildlife.



Speaking about Daan Utsav, Alia said, "Daan Utsav is all about celebrating giving and is an opportunity to contribute your time, money, materials or skills to a cause that you feel passionate about. The response to wardrobe 1 was super and I’ve decided to share my wardrobe once again during Daan Utsav to benefit the environment and support animal welfare. The wardrobe will be hosted online on SaltScout this time, giving people all over the country and the world a chance to purchase garments and shoes from my closet and support the work of The Corbett Foundation."



Komal Hiranandani, Founder of SaltScout, said, “SaltScout is honoured to facilitate Daan Utsav’s powerful movement and the important work of The Corbett Foundation. We are thrilled to see Alia Bhatt leading the way in sharing handpicked pieces from her personal wardrobe to open new fundraising avenues, drawing in participation from her fans in this festival of giving.”



"Through my ecological initiative Coexist, we’re constantly thinking of ways to educate and engage communities to help protect the environment. ‘Mi Wardrobe is Su Wardrobe’ is one way to help the planet and look great while you're at it!" said Alia, signing off. Stay tuned for more updates.

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