'Kaalakaandi' deemed Saif Ali Khan's safest film ever!

Saif Ali Khan's latest venture, 'Kaalakaandi' has garnered mixed reactions from audiences and has collected a total of Rs 2.5 crore in the first two days. And while this sum may not be the best outcome expected, the film is apparently deemed the actor's safest film yet. The filmmakers at the outset realised that if too much was spent on the making and release of the film, it would not justify the expenditure. “In today’s time, marketing is very important. For every rupee spent, be it on production or marketing, we have to recover at least three times the base cost. Hence, everyone is getting wary of spending monies on promotion,” said a senior marketing head of a production house.

Directed by debutant Akshat Varma, who had written 'Delhi Belly’ earlier, 'Kaalakaandi' was made at a budget of Rs 7 crore only and marketed for not more than Rs 4 crore. And even before the film hit the screens big time, it had already made its money. “Three rights of the film — music, digital and satellite — have been sold for Rs 11 crore plus taxes. That implies that the producers have already made their money. Now when it comes to box office and other rights, that will be a straight profit for everyone and no one will lose money on this film,” said a trade expert.

Does this mean we will spot Saif a lot more on the big screen now?