Kylie Jenner, worth $900m is on track to become ‘the youngest-ever self-made billionaire’!

Jehana Antia | Updated: Jul 13, 2018, 14:10 IST
Forbes, the business magazine recently stated that fashion guru and lip kit heiress, Kylie Jenner is on track to become "the youngest-ever self-made billionaire" and the Internet has been freaking out ever since. But it's not surprising considering how quickly and almost instantly they sell out and even lead to server crashes. The youngest of the Kardashian clan, Kylie even has a notably higher net worth than her relatively ‘more popular’ sister, Kim Kardashian West!

Jenner will turn 21 years of age in August as her Forbes cover edition hits newsstands. "What her half-sister Kim Kardashian West did for booty, Jenner has done for full lips," Forbes writes, describing her famous pout (which now apparently no more exists considering that she has removed all her lip fillers). Jenner, a mother of one daughter named Stormi, is the owner of brand, Kylie Cosmetics which includes a line of lip products designed to help customers make their lips look bigger through over-lining and filling. Her cosmetics have proven exceptionally popular with fans (us included).

Kylie Cosmetics launched two years ago with a $29 "lip kit" consisting of a matching set of lipstick and lip liner and has sold more than $630 million worth of makeup since, including an estimated $330 million in 2017. Her company, which has since added other cosmetics like eyeshadow and concealer is now at nearly $800 million! She has also earned from TV programs and endorsing products like Puma shoes and PacSun clothing.



She credits a lot of her accomplishments to social media and regarding this, she said, "Social media is an amazing platform. I have such easy access to my fans and my customers." Her near-billion-dollar empire consists of just seven full-time and five part-time employees. Manufacturing and packaging? Outsourced to Seed Beauty, a private-label producer in nearby Oxnard, California. Sales and fulfilment? Outsourced to the online outlet Shopify. Finance and PR? Well, that is left to momager, Kris.

Now, while there have been other very successful young women entrepreneurs who have benefited by social media, Jenner's massive and massively loyal following puts her in a class of her own. "I struggled for a minute with finding something to do on my own," Jenner said but, we guess she has now found her footing! On social media, some users scoffed at Forbes' use of the term "self-made", pointing out that Ms Jenner's parents were already wealthy and famous. Well, we bet she has no time for haters! She's running a $900m empire for God's sakes!
More power to you, Kylie...
Copyright © 2021 Bennett, Coleman & Co. Ltd.
All rights reserved.