Shah Rukh Khan and Ajay Devgn at loggerheads courtesy Salman Khan?

The cold war between Shah Rukh Khan and Ajay Devgn dates back to 2012 when 'Jab Tak Hai Jaan' and 'Son Of Sardaar' clashed at the Box Office. However, the two always maintained that there is no sense of competition between them. They even shunned the rumours of an apparent cold war between them over dinner in Bulgaria two years ago.

This time around, the two see competing against each other yet again. Both, 'Baadshaho' and Shah Rukh's untitled next with Imtiaz Ali releases after Salman Khan's 'Tubelight'. The makers of 'Baadshaho' and Shah Rukh's next want their respective films' trailer to be attached with Salman's Eid release, 'Tubelight'.

A source close to a leading tabloid informs, "'Tubelight' is a big holiday release. It is customary to attach multiple trailers with such films. We will be happy to accommodate both [trailers] if the stars agree to the arrangement."

Confirming the same, Amar Butala, CEO of Salman Khan Films said, "The makers of both films have approached us, and we have decided to attach the two trailers with our film."