Anushka Sharma puts Supandi on the global map with her own clothing line, Nush!
| May 4, 2018, 16:44 IST
Anushka Sharma is set to put a cartoon character, one that is deep-rooted within the hearts and minds of every Indian, on the world stage. We have chanced upon an exclusive piece of information that Anushka, who has her own clothing line called Nush is set to bring out her latest collection that has outfits and designs inspired by Supandi - a hugely popular fictional comic character from our childhood.
“When we were brainstorming for this year’s collection, Anushka came up with the idea of celebrating Indian summer. She told us that as a child, one of Anushka Sharma's favourite things about summer was enjoying lazy afternoons while reading her favourite Tinkle comic books, especially Supandi (a hugely popular comic book character). She wants to treat Supandi like how the West treats Mickey Mouse and other iconic characters and promote India and its pop culture globally. Anushka wants to take this character rooted in Indian diaspora and put it on the global map,” said a source close to the development.
“The Supandi line is set to release on May 9th and Anushka will start promoting it extensively even when she is shooting for ‘Zero’ in the US. She will be seen extensively wearing clothes from the collection during her US trip,” the informer added.
“When we were brainstorming for this year’s collection, Anushka came up with the idea of celebrating Indian summer. She told us that as a child, one of Anushka Sharma's favourite things about summer was enjoying lazy afternoons while reading her favourite Tinkle comic books, especially Supandi (a hugely popular comic book character). She wants to treat Supandi like how the West treats Mickey Mouse and other iconic characters and promote India and its pop culture globally. Anushka wants to take this character rooted in Indian diaspora and put it on the global map,” said a source close to the development.
“The Supandi line is set to release on May 9th and Anushka will start promoting it extensively even when she is shooting for ‘Zero’ in the US. She will be seen extensively wearing clothes from the collection during her US trip,” the informer added.