Jacqueline Fernandez's fashion label, Just F to hit stores on the 23rd of May!
| Updated: Apr 12, 2018, 12:47 IST
From films to food, Jacqueline Fernandez's career trajectory is only headed upwards and we couldn't be gladder about it all. Now we hear that the actress has turned designer and is all set to launch her new fashion label, 'Just F'. What's more, the brand will hit stores by the 23rd of May this year! Just F is targeted at millennial Indian women who want to make fitness a part of their daily life. So, that makes all of us, right?
"I've noticed a major pull in the athleisure space in India and I wanted to contribute towards this with Just F," said Jacqueline to a leading women's magazine. The actress who has been collaborating with Mojostar for the last two years has been conceptualising her label with them too. Further, she added, "I'm extremely passionate about fitness; I work out on a daily basis, and I find the options for activewear very limited in India. I know how uncomfortable it is when your sports bra doesn't fit you well or your tights are making you feel like you're being stared at. And the sheer lack of pockets is highly discouraging — where do you stash your phone and your keys? So, this brand is born out of the experiences and challenges I've encountered."
Just F touts itself as a fashion and fitness label from a female perspective and will be launching with seven sub-collections — floral-inspired, monochrome, colour blocking, club-inspired, typography-inspired, a line of sports bras and a range of core essentials — that promises comfort and style in equal measure. "Whatever you enjoy doing every day becomes a part of your lifestyle. For me, fitness has become a constant and it reached a point where I wanted to wear my fitness wear outside, whether it was stepping out for a drink after the gym or going to work out straight after a shoot. Just F aims to bring about this transition where different parts of our life blend in, fashionably and comfortably," explained Jacqueline.
With price points ranging between Rs 1,000 — Rs 3,000, Just F is Jacqueline's authentic take on fashion and fitness and we can't wait to get our hands on one of her pieces!
"I've noticed a major pull in the athleisure space in India and I wanted to contribute towards this with Just F," said Jacqueline to a leading women's magazine. The actress who has been collaborating with Mojostar for the last two years has been conceptualising her label with them too. Further, she added, "I'm extremely passionate about fitness; I work out on a daily basis, and I find the options for activewear very limited in India. I know how uncomfortable it is when your sports bra doesn't fit you well or your tights are making you feel like you're being stared at. And the sheer lack of pockets is highly discouraging — where do you stash your phone and your keys? So, this brand is born out of the experiences and challenges I've encountered."
Just F touts itself as a fashion and fitness label from a female perspective and will be launching with seven sub-collections — floral-inspired, monochrome, colour blocking, club-inspired, typography-inspired, a line of sports bras and a range of core essentials — that promises comfort and style in equal measure. "Whatever you enjoy doing every day becomes a part of your lifestyle. For me, fitness has become a constant and it reached a point where I wanted to wear my fitness wear outside, whether it was stepping out for a drink after the gym or going to work out straight after a shoot. Just F aims to bring about this transition where different parts of our life blend in, fashionably and comfortably," explained Jacqueline.
With price points ranging between Rs 1,000 — Rs 3,000, Just F is Jacqueline's authentic take on fashion and fitness and we can't wait to get our hands on one of her pieces!