This is how Coronavirus is altering our shopping habits

While the reality of the majority of the global citizens has been altered due to the coming of the highly contagious coronavirus, the pandemic has left no stone unturned. People are now confined to their homes to curb the further spread of the COVID-10 while maintaining the norms of social distancing and keeping their surroundings clean and sanitised. The virus spread has also equally affected the fashion industry like every other sector. For most of us, it means altering our shopping habits. From looking for toilet papers to canned food items, we have now changed our focus on shopping due to the survival mode. Splurging money for clothing and those cute looking shoes is the last thing that can be on any person’s mind, that too considering the ongoing economic crisis in the market. It is safe to say, the coronavirus is changing our shopping priorities.

However, there is a strange boost in the retail industry for certain fashion products only. According to a Walmart report, there’s been a spike in the sale of tops and blouses only-and, not bottoms. Similarly, Lyst, a global fashion platform has witnessed a keen interest in lingerie and other wearable casual clothing.

We are assuming this surprising change in the curve can be due to the ‘Work from home’ policy during the quarantine situation. The urge to look presentable to be taken seriously at work, even if it’s from home can be the reason why people are into buying formals that can only be seen from the chest up.

“We’ve been tracking ‘stay at home’fashion searches as more cities around the world go into lockdown, and our latest data reveals what’s being worn behind closed doors. In countries like the U.S., there are three stay-at-home shoppers emerging-sporty, slouchy, and sexy. Last week, shoppers were looking for activewear, and comfortably lacy, barely-there pieces from brands. The sudden pick-up in intimates can either be for making the most of their intimate moments in isolation, or they’re trying to spice things up during those zoom calls,” said Katy Lubin, the vice president of communication at Lyst, according to a Bustle article.

Many fashion brands that are not delivering currently due to the lockdown are open to banking their consumer’s wishlist to supply according to the demand once the difficult times are over. On the other hand, many high-street labels, ranging from KK shapewear line to Armani to Gucci have already pledged to donate for the coronavirus relief fund. It is the street-style brands that have been hit worse due to the pandemic.

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