We’re super excited about Zara’s new augmented reality life application feature

Who doesn’t like shopping right? Earlier this week the popular fashion brand Zara declared that they are going to change the shopping experience. With the utilization of increased reality on their new app, the fast fashion brand is literally breathing life both in their stores and online. Recently on their Instagram account, they flaunted the new innovation in a short step-by-step video. Fundamentally, in the wake of downloading the app on your phone, you can point the camera at everything from a mannequin to an empty Zara store window, to the screen on your online business buy and the dress will become animated on a model for a few seconds.

From that point, you can snap to shop the look and related things. In an official statement from the brand, they included, the app features a tool for sharing the experience on social media, encouraging users to take and submit photos of the holograms, establishing a virtual connection that appears remarkably real.”

A month ago, ASOS announced another approach to shopping your most loved styles through a switch picture look application. Zara hence is not the first company that incorporates your phone into a shopping experience. With this new flood of advances, it's obvious that the retail world about has some real changes in all cases.

Zara plans on rolling out this app fully; however, as for now; the application will only be available in 7 stores in the United States of America and 120 worldwide.


Let us know what do you think about this new innovation.