Here's how Instagram and Facebook may have led to changes in how people buy clothes

Alisha Alam | Nov 3, 2018, 07:00 IST
If you're someone who regularly updates their social media handles with latest photos, then you're probably aware of the latest problem most people are facing. They're running out of new clothes to show off. With the ever-increasing exposure to the online world, people are now finding it hard to update their wardrobe so often. In fact, not wanting to be seen in the same thing too many times has led to such a huge sale of clothes and accessories that the fashion industry is booming.



Fashion blogger Camille Charriere says that she became aware of this issue “long ago” when people started to share photographs of their style on Facebook. “From the moment that people started uploading pictures of themselves or having people tag pictures of them, they started to pay more attention. There is a trend of people thinking ‘I don’t want to wear this, because I’ve already been seen in that’,” she said.



However, this does give the audience an upper hand when it comes to dictating trends. Camille said that she had seen high-end stores that displayed outfits that were directly inspired by a popular post on her site which alone is proof that retailers have now started to keep a lookout for reigning fashion trends. Stay tuned for more updates.

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