Founded by Dr Howard Murad, who is known fondly among editors as one of the nicest experts in beauty, Murad is one of the better-known brands in this list and for good reason. Dr Murad himself has written twelve bestsellers on the topics of health and skincare, with his ethos being that 'skincare is healthcare'. Another results-driven brand, the range is vast, but two of their super sensitive-friendly products are regulars on my bathroom shelf - the Soothing Gel Cleanser, and the Soothing Serum, both of which are part of their anti-redness collection.
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