While the beauty biz began with humble beginnings, with just a few colours of rouge and a kind of power, it’s now grown into a world of beauty, that grows manifold, each passing day. With product launches, beauty brands coming up in huge volumes every month, it’s possible even a beauty writer may not have heard about it. Of course, some of them, because of their sheer quality of good products, stand out! Sadly, they’re not the most popular ones. Hence, to do a good deed, we’re sharing our love for some of our favourite, underrated brands. If you’re going to be makeup shopping soon, and would love to try out new products, ahead are some of our recommendations.
by Deesha Bondre