Why this sports bra is the first of its kind

Jehana Antia | Updated: Aug 18, 2018, 08:18 IST
Reebok wants you to know that its latest sports bra is not like any other bra you have worn yet. The brand has said that it is, "a first of its kind, a technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customised amount of control and support."

The fabric of the bra incorporates Reebok's new ‘Motion Sense Technology’, which smartly adapts to your body and movement. The result "gives wearers a bra that stretches less with high-impact movements while providing the comfort and light support that one would desire during rest and lower-intensity activities," as per a press release by the label.

Danielle Wite, the designer of the bra explains that the bra’s minimal design is actually a strength and that more fabric doesn’t always mean more support. The bra is available for purchase today and can be bought on the label’s official site.

The launch of this ingenious sports bra has been courtesy of the likes of Gal Gadot, Gigi Hadid and other powerful women.

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