Sister act: Here’s how Parineeti Chopra ensures brother, Sahaj’s new venture becomes a success

It’s not rocket science to understand that our Bollywood stars are constantly fighting time to fit into their schedules shooting time, promotions, television adverts and whatnot. Well, Parineeti Chopra who has also been rather busy lately has decided to take time off from her busy and hectic schedule to help further brother, Sahaj’s latest venture.

We hear that she recently sat with her team and stated that she would do all she could to help her brother's latest venture which happens to be bringing the globally renowned Millie’s Cookies brand to India as a franchise holder.

“Parineeti’s brother, Sahaj, is bringing the globally renowned Millie’s Cookies brand to India as franchise holder. Parineeti was clear that she will bring as much eyeballs a possible for Sahaj’s venture. She recently took two days from her hectic schedule to shoot a promotional campaign. She will also leverage her social media muscle to bring visibility for this. Parineeti is definitely being the ideal big sister and she is confident that Sahaj’s business is going to boom,” says an informer close to the project.

“Parineeti has a triple honours masters’ degree from Manchester, UK and having worked in marketing, Parineeti has a solid understanding of suitable marketing and promotional strategies. Right from its inception, Parineeti has tried to be beside her brother and be a guide and support. She will always go the extra mile for her family,” informs the source.

Well, talk about ‘sibling goals’, right?