Sunny Leone shamed for promoting condoms by using the festival of Navratri

Bollywood actress Suuny Leone’s condom ad has once again sparked a controversy, this time for hurting religious sentiments. Apparently, the brand has put up hoardings of her with the caption 'Aa Navratri a ramo, parantu premthi' - Play but with love, this Navratri.

Following this there was uproar on social media and Sunny had to face the flak for the promotional campaign.


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Apparently, it is believed that Gujaratis are so engrossed in worship during the nine days long period of the festival that they hardy have any time to have sex at all. However, reports say all the dancing and worshipping makes people mingle and interact a lot and the sparks that fly result in something that the protesters seem to either be ignorant about or are just not ready to accept. This is what a survey conducted by ThatsPersonal, a sexual wellness products destination, reads, ''During Navaratri, the nine consecutive days of clanking daandiya sticks, Gujarat gets three times kinkier. The sale of sex products including condoms go up at this time. Products like adult games, edible lingeries, edible body paints and pleasure rings do well during Navaratri too. Smaller towns in Gujarat like Rajkot, Baroda and Bhuj love lubricants, adult games, penis pumps, sexy lingeries and intimate massagers''.

Seems like the brand is simply trying to cash in on the opportunity.