Mirchi and Club Mahindra help families #MakeTimeFamilyTime
| Updated: May 18, 2018, 11:37 IST
This International Day of Families, May 15, 2018, Club Mahindra won hearts by hosting a fun-filled family-special event for parents and children at Carter Road amphitheatre, Bandra. In partnership with Radio Mirchi, the event kicked off with families coming together to colour the Club Mahindra pop-up Family Wall and participate in exciting games. Later in the evening, Bollywood singer Shibani Kashyap performed live at the event, much to the delight of the audience. Together, Club Mahindra and Radio Mirchi indeed made the day extra special for families, especially kids.
And that’s not all. The same day, India’s largest circulating daily, The Times of India appeared in a never-seen-before avatar as ‘The Family Times of India’ across Mumbai, Delhi, Bangalore, Ahmedabad and Hyderabad reaching out to over 2 million households. The cover page hosted Club Mahindra’s press advertisement urging families to #MakeTimeFamilyTime and celebrate the day with a simple Arts & Craft project.
Arindam Mondal, Cluster Head Mumbai said, “As we grow deeper into our professional lives and carry on with our work responsibilities, we tend to leave behind our families. We seldom make time for them and do things with them. That is why when club Mahindra came up with the concept to celebrate International Day of Families, we knew we had to be part of this campaign and partner with them. We encourage all our listeners to go the extra mile and take the time out to spend more time with their families.”
And that’s not all. The same day, India’s largest circulating daily, The Times of India appeared in a never-seen-before avatar as ‘The Family Times of India’ across Mumbai, Delhi, Bangalore, Ahmedabad and Hyderabad reaching out to over 2 million households. The cover page hosted Club Mahindra’s press advertisement urging families to #MakeTimeFamilyTime and celebrate the day with a simple Arts & Craft project.
Arindam Mondal, Cluster Head Mumbai said, “As we grow deeper into our professional lives and carry on with our work responsibilities, we tend to leave behind our families. We seldom make time for them and do things with them. That is why when club Mahindra came up with the concept to celebrate International Day of Families, we knew we had to be part of this campaign and partner with them. We encourage all our listeners to go the extra mile and take the time out to spend more time with their families.”
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